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1 Million Women (Australia)
Natalie's Online Solutions Forum Post(s):
Natalie is the driving force behind 1 Million Women, an Australia-wide campaign of women taking practical action to reduce waste and pollution in their daily lives - household energy, food, fashion, shopping, transport and travel.
A mother of four with a deep concern about the world her children are inheriting, Natalie's philosophy is one of taking personal responsibility. Natalie sees herself as anything but a traditional green role model. She ran her own business for over two decades in the wasteful cosmetics industry, and at home struggled to even sort household waste for recycling.
In 2006, she 'finally got the message', and saw an urgent need to utilise her skills and passion as a business woman and communicator to take real action on climate change. 'Although I had an understanding of climate change and the consequences it didn't translate into my daily life. There was a deep disconnect between awareness and action. I realised that there must be millions of women like I was - disconnected on this critical and urgent issue for whatever reasons.'
Launched in 2009, 1 Million Women with nearly 80,000 members and +37,000 Facebook community is now one of the largest women's organisations in Australia. At its core, this vibrant movement of women is about profound behaviour change.
Ms. Isaacs on the power of women:
“I believe that a million women will tell a million more and lead a million communities into action.”